all creative produced Jul 4-7 — ads, IG organics, text ads, raw bases, copy, logos, and the winners board it all answers to. every card downloads its own full-res file.
Jul 7 — city textures, real emblem lockup + real wordmark type. evergreen frames carry no sale language. copy per frame in the COPY DECK below.
Jul 7 — the restraint lane: daylight hobby worlds [climb, fixie, chess, dog, overland, woodshop, track, surf, records, barber, kitchen, stoop] + 2 detail crops. small wordmark, whisper footer, quiet-luxury grade. copy in the deck below [HB codes].
Jul 7 — the 11-15x text lane: 8 numbered cards + 3 giant-type layouts. all DATELESS.
Jul 7 — the deadpan round: 10 text cards [terms & conditions, apology, forecast, restock Q&A, 100%-black pie chart, advance receipt w/ real prices, missing poster for your size, eye chart, care label, auto-reply] + 4 on-model sight gags [closet decision, accidental twins, all-black painting, laundry line]. copy in the deck below [AB codes].
for socials — -clean = zero text, -minimal = real wordmark only. offer lives in the caption.
untexted originals — re-composites, crops, stories.
Jul 6 — night-scene franchise. A2-tennis = 24.35x. LIVE in C2.
Jul 6-7 — interest-world editorials + first text batch. awaiting picks.
Jul 5 — original numbered series, real store photos. some LIVE.
Jul 4 — sale statics, GWP + wave-2 story cards, emblem plates.
Jul 5 — free-Ibiza cards [holding].
plug-and-play copy per frame. text ads reuse the proven mascs Rouhani copy already live.
mascs — the brand that never runs sales is running one. 40% off everything, no code. heavyweight tees, tanks, shorts — cut masc from the first stitch, not shrunk menswear. every piece is a final run. we never restock. feel scared. feel so alive.
the summer uniform: jet black. 40% off everything. no code — prices just drop. we never restock. #ScaredButAlive #mascUp
bros. the summer cut is live — 40% off sitewide. the pieces you keep circling back to [rib tanks, 2-in-1 shorts, heavyweight tees] at prices they will never be again. every piece is a final run. we never restock. feel scared. feel so alive.
the summer cut. 40% off sitewide. every piece is a final run. feel scared. feel so alive.
40% off everything. no code — prices just drop. menswear made for you: masc cuts, heavyweight fabric, jet black only. when your size sells out we do not restock it. ever. feel scared. feel so alive.
pressed in stone: 40% off everything. no code. no restocks. feel scared. feel so alive.
the daily uniform: jet black. hoodie, shorts, boots — the whole fit is 40% off right now. cut for your build, not a men's small. we never restock. whatever sells out this month is gone for good. feel scared. feel so alive.
golden hour. jet black. the daily uniform is 40% off. we never restock. #mascUp
jet black summer. 40% off everything — heavyweight hoodies + joggers included, because some of us run cold in july. masc cuts engineered for your frame. every piece is a final run. feel scared. feel so alive.
jet black summer. 40% off everything. every piece is a final run. #ScaredButAlive
cut for your frame — not a men's small. that is the whole brand. 40% off everything while the sale runs: rib tanks, pleated shorts, heavyweight tees. we never restock. feel scared. feel so alive.
cut for your frame. not a men's small. 40% off everything. #ScaredButAlive #mascUp
bros. the summer uniform: heavyweight tee, cargo shorts, docs. all of it 40% off — no code, prices just drop at checkout. every piece is a final run. when it's gone, it's gone. feel scared. feel so alive.
the summer uniform. 40% off. no code — prices just drop. we never restock.
built for your body from the first stitch. not modified menswear — patterned masc from day one. 40% off everything right now. we never restock, so a size leaving means leaving forever. feel scared. feel so alive.
built for your body. from the first stitch. 40% off everything. #ScaredButAlive
mascs — your closet gets it: docs, carhartt, jet black everything. the rest of that closet is here, 40% off sitewide. once it's gone it's gone [we never restock — that's the whole point]. feel scared. feel so alive.
your closet gets it. 40% off sitewide. once it's gone it's gone. #mascUp
just boys, being boys. menswear made for you — 40% off everything. heavyweight tees + shorts cut for your build, not "unisex" that means men's small. every piece is a final run. feel scared. feel so alive.
just boys, being boys. 40% off everything. #ScaredButAlive #mascUp
the heat doesn't change the uniform. hoodies stay on — they just got 40% cheaper. everything sitewide, no code. we never restock. this is the only window there will ever be. feel scared. feel so alive.
the heat doesn't change the uniform. 40% off everything. we never restock.
feel scared. feel so alive. that's the whole pitch. 40% off everything — swim shorts to hoodies, all jet black, all cut masc. every piece is a final run. we never restock.
pool rules: jet black only. 40% off everything. feel scared. feel so alive.
17 cities. one dress code. every piece in the collection is named for a city and cut masc — and all 17 are 40% off right now. when a city sells out, it never comes back. feel scared. feel so alive.
17 cities. one dress code. 40% off everything. every piece is a final run. #ScaredButAlive
the daily uniform: jet black. heavyweight, boxy, cut for your frame — menswear made for you, not resized for you. every piece is a final run. we never restock. feel scared. feel so alive.
the daily uniform: jet black. every piece is a final run. #ScaredButAlive #mascUp
bros. the uniform is 40% off. hoodie + shorts + docs — the whole silhouette. no code, prices just drop. we never restock. whatever leaves this month leaves forever. feel scared. feel so alive.
the uniform is 40% off. no code — prices just drop. #mascUp
menswear made for you. not modified menswear — built for your body from the first stitch. heavyweight fabric, masc cuts, jet black only. every piece is a final run. we never restock. feel scared. feel so alive.
menswear made for you. cut for your frame — not a men's small. #ScaredButAlive #mascUp
your closet already knows. jet black, heavyweight, boxy — the section of the store that finally fits. 17 cities. one dress code. zero restocks. feel scared. feel so alive.
your closet already knows. jet black. heavyweight. we never restock. #ScaredButAlive
hoodie season is year-round [poolside included]. 40% off everything — heavyweight hoodies, swim shorts, rib tanks. cut masc, never restocked. feel scared. feel so alive.
hoodie season is year-round. 40% off everything. #mascUp
tanks that fit like they should — no gape, no cling, cut for your build. 40% off everything right now. no code. every piece is a final run. feel scared. feel so alive.
tanks that fit like they should. 40% off everything. we never restock.
dress code: jet black. us: we got it covered. heavyweight tees + shorts cut masc for every frame in the group chat. every piece is a final run. we never restock. feel scared. feel so alive.
dress code: jet black. us: we got it covered. #ScaredButAlive #mascUp
feel scared. feel so alive. menswear made for you: masc cuts, heavyweight fabric, jet black only — named for 17 cities, never restocked. when your size is gone, it's gone for good.
feel scared. feel so alive. every piece is a final run. #ScaredButAlive
grip strength: covered. heavyweight tank + shorts that move when you do. 40% off everything — every piece a final run, never restocked. feel scared. feel so alive.
grip strength: covered. 40% off everything. #ScaredButAlive
the commute uniform. one heavyweight tee, one pair of shorts, zero decisions before coffee. 40% off everything right now. feel scared. feel so alive.
the commute uniform. 40% off. #ScaredButAlive
quiet flex. no logos screaming. no prints. just heavyweight jet black cut masc — named for 17 cities, never restocked. feel scared. feel so alive.
quiet flex. #ScaredButAlive #mascUp
he doesn’t care about the sale. you might. 40% off everything — heavyweight tees, shorts, hoodies cut masc. every piece a final run. feel scared. feel so alive.
he doesn’t care about the sale. you might. 40% off. #ScaredButAlive
built for the detour. heavyweight fabric that doesn’t complain about dust, miles, or plans changing. 40% off everything. feel scared. feel so alive.
built for the detour. 40% off. #ScaredButAlive
work clothes that work after. sawdust to dinner, no outfit change. heavyweight jet black cut masc — when your size is gone, it’s gone for good. feel scared. feel so alive.
work clothes that work after. #ScaredButAlive
the 6am uniform. nobody at the track cares what brand you wear. wear the one that fits masc anyway. 40% off everything. feel scared. feel so alive.
the 6am uniform. 40% off. #ScaredButAlive
dawn patrol. the hoodie for the walk out and the walk back. heavyweight, jet black, never restocked. feel scared. feel so alive.
dawn patrol. #ScaredButAlive
off duty. still in uniform. the tee you didn’t have to think about. heavyweight, cut masc, named for a city — final run, always. feel scared. feel so alive.
off duty. still in uniform. #ScaredButAlive
fresh cut. same uniform. the fit that goes with every haircut you’ll ever get: heavyweight jet black. 40% off everything. feel scared. feel so alive.
fresh cut. same uniform. 40% off. #ScaredButAlive
sunday, in uniform. coffee, good light, heavyweight tees. some things don’t need improving. feel scared. feel so alive.
sunday, in uniform. #ScaredButAlive
the block, covered. your whole crew in jet black and nobody matching, because the cuts fit every frame. 40% off everything. feel scared. feel so alive.
the block, covered. 40% off. #ScaredButAlive #mascUp
the foundation. heavyweight shorts, white socks, broke-in boots. the formula doesn’t change — the price just did. 40% off everything. feel scared. feel so alive.
the foundation. 40% off. #ScaredButAlive
heavyweight, up close. the collar that holds its shape wash after wash. fabric you can see from here. feel scared. feel so alive.
heavyweight, up close. #ScaredButAlive
we wrote terms and conditions for owning black t-shirts. clause 5 is our favorite. 40% off everything.
read the fine print. #ScaredButAlive
an official statement from scared but alive.
we're not sorry. still 40% off. #ScaredButAlive
this week's forecast, courtesy of your closet.
black with a chance of gray. #ScaredButAlive
the most asked question in our dms, answered permanently.
q: when do you restock? a: we don't. #ScaredButAlive
we surveyed everyone. the results were unanimous.
the people have spoken. black — 100%. #ScaredButAlive
your receipt, in advance. note the regret line.
regret: $0.00. #ScaredButAlive
missing: your size. last seen: yesterday. we never restock — 40% off what's left.
have you seen this size? #ScaredButAlive
free eye exam. if you can read the bottom line you're close enough to buy.
20/20. #ScaredButAlive
care instructions for the uniform: 100% heavyweight cotton, 0% logos, 0% restocks.
do not iron the 40% off. #ScaredButAlive
we set up an auto-reply for the most common question. it's still accurate.
[automatic reply] still 40% off. #ScaredButAlive
big decisions this morning. black or black. the whole closet is 40% off — heavyweight, cut masc, never restocked. feel scared. feel so alive.
big decisions this morning. #ScaredButAlive
you will match someone. own it. when the uniform fits every frame, this happens. 40% off everything. feel scared. feel so alive.
awkward. anyway, 40% off. #ScaredButAlive #mascUp
finally, art we understand. jet black, heavyweight, no explanation needed. every piece a final run. feel scared. feel so alive.
finally, art we understand. #ScaredButAlive
laundry day tells the truth. eight tees, one color, zero regrets. 40% off everything at scaredbutalive.com. feel scared. feel so alive.
laundry day tells the truth. #ScaredButAlive
the leaderboard new creative is judged against [Shopify-verified, Meta lifetime]. anything ≥2x is untouchable per the 2X law.
| ad | lane | ROAS | status |
|---|---|---|---|
| Passport Capsule | drop/access | 19.3x | LIVE |
| Boys Carousel v2 | identity carousel | 14.5x | LIVE |
| C1 Mens-Section text ad | ugly text | 11.4x [14.9x last 3d] | LIVE |
| Kitchen reel [MoMo] | founder reel | 9.6x | LIVE |
| Boys Carousel | identity carousel | 9.5x | LIVE |
| C2 Unisex callout | text | 7.3x | LIVE |
| EDITORIAL V2 A2-tennis | AI editorial | 24.4x [small spend] | LIVE |
| Sale Editorial | AI editorial | 3.4x | LIVE |
the real logo files every composite uses — pulled from the live site, saved in momo-hq library/creative/.
